OK, so one of the cooler aspects of Twitter, and something many of the other sites and services (I am thinking Friend Feed, Plurk etc), is the ability to group updates with the “#” and then view them as a running commentary.
But this is also one of the biggest distractions of the service too.
Case in point-last night’s Superbowl. Now I was not what you would call glued to the game. In fact, the game was on, and I was helping a neighbor move some boxes and furniture around in his new home. From time to time I would check in on the Twitter world – since there I would get the prime plays, the great commercials and generally an update on the game.
Oh yeah, and a lot of “Steelers rule,” and the helpful “Go Cardinals,” and the equally useful “that call sucked.”
Before anyone jumps up on me, I get it-Twitter is an open platform and all of the users have equal ability to use it in the way they see fit.
But there has to be a way to make it more useful to the reader, without compromising the content creator.
There was some great stuff in the stream. Comments about the games, the plays the commercials. Thoughts from the people really into it, thoughts from those being social about it and thoughts from the fans.
Too much of though was buried by just chatter–the stuff the mutes a community and does not make it grow.
Yeah, $2M for 30 seconds of Superbowl air time and the cost of my $.02 simply priceless.