So I have to admit, being in the media and journalism business-the election cycle is actually kind of a fun time. There is so much happening, and it all matters. I have worked in the most local of local radio stations, to stations that are “as local as local news gets” to networks (three times)–and all of the elections are important.
So, with that thought process-and some interesting thoughts from a buddy of mine Heather Kovar- checck out her blog here or follow @hrkovar on Twitter here-2010 will be an interesting year for applied social media. And for those who like to watch-see what works and how it works now, because 2012 will be downright fascinating.
Now, Heather has a pretty good beat on beat on the local scene-especially in Connecticut where she works-and you can see the sheer volume of Twitter and Facebook users who are either in or running for office.
Add to that some of the early favorites for 2012 already staking out ground on social media-Sarah Palin is not shy about sharing on Twitter. Barack Obama is active as well. Don’t discount Mike Bloomberg (the NYC Mayor) as a player in 2012.
Right now, its “experimental” for the politicians. But wait as the stakes go up–and the attention grows. Admit it, you dabble in the space if not go full frontal. After all-Jet Blue announced the single fare for September travel on Twitter. American Airlines ran a whole contest on Facebook where tens of thousands (including me) offered names for their Facebook app. (just a mention to the AA folks, it would be nice if they set up a better URL for their fan page. Its two clicks on Facebook).
Think this all goes unoticed? Nope. Not even a little.
In social media 1.5, this is where the people are.
Social media 2.0 is bringing your content to the people–see what Huffington Post did today-with the huge Facebook integration. This is just the start. Its not about what you read and where you read it–its about where you get to what you read. That’s the eyeballs that we all seek, and the decisions we make are geared toward making that a straight up user experience.