Posts Tagged ‘LIRR’

Applying Social Media to Your Everyday

March 13, 2009

I am one who is not ashamed or upset to admit that Twitter, Facebook, MySpace and other social networking and social media platforms have largely gone main stream. Yeah, there are still some that are not quite in the main stream-but conceptually its out there and reality is it is main stream. 
 
So now that everyone is here what are we going to do with it? 
 
In very separate conversations over the last month or so a couple of cool scenarios have opened up–and I think its these types of “applications” of the tools that will evolve all of these platforms from curiosity to utility. 
 
Scenario 1: 
 
In looking for a new place (for those who follow me on Twitter you know how much my daily commute does not go well) and was talking to a realtor.  After reviewing some listings and what I am looking for in a place we started talking about his business–and the way he uses Facebook and other apps.  Its very non-structured and fragmented.  I gave him (off the top of my head) a couple of uses, including Twitter and he has increased his traffic flow.  These tools allow us to be highly targeted.  Cut down wasted CPM for marketing and reach the specific audience you want. 
 
Scenario 2: 
 
My network is making a hard push to get everyone using Twitter.  Its not mandatory and is being done on an adhoc basis right now.  But the upside is–I am walking down 57th Street and shoot a Twitpic of the gang from Gossip Girl taping a segment at one of the restaurants.  That pic can then be used by other CBS properties (ET, Insider etc). It instantly connects disparate groups within the network and allows us to share experience, information and text–with the added benefit of driving our own traffic (by adding links to our posts). 
 
Scenario 3: 
 
A colleague was at an event and was live Tweeting it. At that event, one of the partners my group works with was presenting some new technology and changes.  I now have a virtual first look at the new product, can tailor my questions for the partner and was able to find out if another part of the company had any interest. 
 
None of this is going to bring drastic changes to anyone’s bottom line, or turn red to black.  What it will do though is help justify the learning curve and time investment now-so when there is a viable business model we will have a leg up.

Some Social Commentary

January 27, 2009

Warning-I am going to break format here and offer some social commentary-but not about social media.

Yes, there is no Twitter, FB, MS or Plurk in this post.

Instead, I want to talk about the $4 bagel, supply and demand, and price gouging.

In a not uncommon occurrence, I missed my train this morning, giving me about 40 extra minutes at the train station. Tired, hungry and bored, I set out for some breakfast. There is a DD at the station-but I hate DD.

So, since I had time to kill, I headed over to the bagel place. And for the first time in my life as a New Yorker, I experienced a $4 bagel (granted with coffee).

Now, I understand fully the concept of paying for convenience and simplicity. But as I was thinking about this, and eating an incredibly mediocre bagel–even that argument broke down.

Bagel and coffee from the guy at the top of stairs when I get off the subway $2.25.  That is convenient.

Bagel and coffee from the place I go when there are two or more on line at the coffee cart (I have a problem with lines) $3.25.

Bagel and coffee at the POS LIRR train station–1/4 mile from the station platform $4.00.

There is something terribly wrong with this math–as George Bush would say, its fuzzy math, bordering on voodoo economics.

And now back to your regularly scheduled blogging–don’t worry, I’ll Twitter this to make it seem on point.


%d bloggers like this: