Posts Tagged ‘iphone app’

The People Have Spoken: I’m Not So Bad Off

December 15, 2009

I very accidentally found out that just when I think things are going as bad as they can, from the outside it may not be so bad.  Perhaps the grass can be greener.

Last weekend a bunch of stuff went on (family, friends, loved ones, holidays)-you know just a bunch of stuff.  I was talking with a friend of mine who reminded me of FML–you know what you may say in a bad situation, “F*ck My Life.”

And as advertising has taught us–there’s an app for that as well.  So, I added the FML app to my iPhone and started sharing the happenings of my weekend and why I feel FML.

And much to my surprise, the community-hundreds of people at a time, determined that things are not as bad as I think they are.

My FML’s have been rejected.

And I think that’s a good thing for me.  After all, here I was thinking, “Wow, I am f’d.”  And hundreds of people didn’t think so.  Its kind of cathartic actually.

While I am not saying that every issue can be helped by simple crowd-sourcing, it is a powerful tool.  Let the people speak and they will determine just how worthy the cause is.

My friends at BNet recently pointed out some of the intrinsic value of crowdsourcing and why it makes sense.

From a business perspective–increased creativity, new voices in the decision making process and a true look into what I like to call vox populi (Google it).  It comes with some downside too, because business can’t control the conversation or the expectation.  Its a bit of sharp edge to walk.

However, it also answers the question–now that I have Tweeted, shared, Digged and Wiki’d everything-what happens?

Well the answer is conversation–and perhaps as I learned, things are not as bleak as they appear, or at least that is what the vox populi is telling me.

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Social Dialog v. Broadcast

September 29, 2009

From an inside-baseball perspective one of the more anticipated iPhone apps for this quarter is the CNN app.  It rolled live this week in the iTunes app store, and from what I can tell from an initial download and tour of the app its pretty solid.

For publishers like CNN (and CBS where I work), what has become core functionality is the way the app leverages social networks like Twitter, Facebook etc–as a means of sharing content.  Meaning, it’s a one-way broadcast of me to my friends and followers:

Hey there 1100 Twitter followers and 650 Facebook friends here is something I saw and thought it was pretty cool.  You may like it too.  Enjoy.

But there is nothing social about that from the publisher side.  Its a broadcast.  We are enabling the end-user to broadcast a piece of content (that links back to us) but we are not engaging our core user–or any part of their network.

And that to me seems like a missed opportunity.  Now, I don’t pretend to have all of the answers to this–but I think the soon to roll CBS News app starts to address some of this–but its scratching the surface.  We need to do more to not just be a voice in the social media darkness–we need to engage the end user.

That is the way to build our brand, build your loyalty to our brand and to be a part of the fabric of the social network-and not just a patchwork part of a broader quilt.


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