Over the last week to week and a half (before, during and after the holidays) I have been going through an incredibly intense design process for six mobile websites and two mobile applications–and while the experience has me looking at all things with a different POV, I am wondering if we spend too much time sweating the small stuff.
Does an end user really care if the “more” button is crammed into a space? Do they even notice? Until last week, I did not even know what the gutter on the comps was–now I am answering questions about graphics haning into it.
My thought is that content drives consumption-and navigation needs to be easy to invisible.
More than two years ago, a consultant told me if the end user needs navigation, there is a design problem. I asked him at the time to explain that statement, and he told me a user should be able to easily move within a site (WWW or mobile) easily. If they need to back out to main navigation points-the content is too burried.
That stuck with me-and now I understand it.
As the new sites roll, we’ll find out if we over thought them.