Archive for February, 2011

Product Review: Greplin

February 19, 2011

Greplin logo

For the last few days, I have been messing around with Greplin, self-billed as the search bar for your life.  And so far, while not quite the utility I was hoping it would be (although I am not sure I can quantify that statement), it has been effective and useful.

Admittedly, because sometimes life gets in the way, I am trying to catch up on some emerging products and companies that have cool tools-and Greplin is one of them.  I heard about them earlier this month when Sequoia stepped in with Series A funding.

The way Greplin works, after you register for it (I have invites for anyone that needs, although I don’t think you need them any longer) you register your social networks, email accounts (looks like gmail only right now). One nice thing is they include LinkedIn with Twitter and Facebook. One of my personal complaints is that I really do try to keep my LI professional based only and there are few bridges between my Facebook and LinkedIn. My Twitter is one of the bridges but not very effective.

Once set up and permission are granted, Greplin then acts as a search engine and crawls your networks and creates an index.

A couple of early adopter issues:

  1. There is a free version (which I use) and a premium version (which I do not use).  I understand and support monetization, but it seems the lines are a little arbitrary.  I can register 3 gmail accounts, but not Google Voice, or Google Docs.  Dropbox is free but Yammer and Evernote are premium.
  2. I am not one to use most search bars in browsers, but this is one that I would use, but it does not exist.
  3. At this point, search returns are presented by platforms and then relevance-the options to be 100% relevance would be good.

All in all, for an early product its useful.  I think once I can figure out what I am expecting-and watch how Greplin goes through its next few drops–I think it will become a great utility.

 

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24 Hour News Cycle to Never Ending Cycle

February 15, 2011

In many circles, cable news, and specifically CNN are credited with creating the 24 hour news cycle.  This is something I am a part of, and understand it.

For discussion sake, lets call the 24 hour news cycle: reporting an event, reporting reaction to an event reporting repercussions of an event, onto the next event.  realistically there is more nuisance to it, but in essence that is the 24 hour news cycle.

With the advent of social media-the time from event to reaction is shorter-there is now instant analysis and instant reaction of events.  Want to track events in Egypt in real-time? Follow the #Jan25 hash tag. Want to go back further, see how the crash of an Air France Jet in Brazil played out in real-time in June 2009. Or think more contemporary, and the fate of Justin Beiber and perhaps the cooling of Beiber Fever?

The point is-for these events (and any others you like Esperanza Spalding, the fallout of the Islanders/Penguins brawl play out for days and months on Twitter and Facebook.

It’s almost quaint to say there is a 24-hour news cycle, when the reality is there is constant reaction and analysis in real-time 24/7 on events days and weeks after they occur.

While it’s still critical to manage the first 24 hours of an event, more and more its being broken down into hour-long cycles.  It will be interesting to watch how this plays out.  2012 will be an interesting campaign cycle–as seen in Egypt, the power of the masses all shouting out at once is tough to manage, and even tougher to silence.


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