Its Prime Time, are We Ready?

This blog is really just some thoughts and observations from the last few days-as I’ve had some unexpected free-time and a chance to “field test” some apps that I have messed with in controlled settings.

Within the sphere of social media there are a ton of emerging products and platforms–and a ton that should be by now well-tested (three years is my rough cut off) for the sake of argument a “mature” product.

In the category of mature products are Twitter, Facebook, You Tube, Yelp, WordPress.  On the fringe are the likes of FourSquare, Gowalla, BrightKite.

As has been discussed here (and elsewhere) there is no shortage of established brands building on the API’s that some of these “mature” products offer.  Powered by Twitter, Facebook fan pages, WordPress powered sites etc.  Want to build check in to your site? FourSquare, Gowalla, Bright Kite all offer that capability.

But what happens when those sites are down–as can happen in the world of technology from time to time.  As one of my past bosses used to say, “Things go bump in the night sometimes.”

So yes, when Twitter has a fail whale showing or Facebook is in accessible, or GMail is down–there is a raining down of people checking to see if its them, or if its a site issue.

But when this happens on a branded site–and the use case that comes to mind is a radio commercial in the NYC area for White Castle that encourages people to go to Facebook, become a fan and leave a comment.  But what happens when Facebook is down, and you can’t reach that page?

Yeah Facebook has a problem–but the brand exposure is huge.

So these sites that sometimes we play on, sometimes we connect on and sometimes we bemoan now have an impact–but are they ready for prime time?

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