The Social Network v Google

So lately I have come to realize that I can get better information (and get it faster)  by tossing a question out to my social network than I can get by doing a Google search.  It makes me wonder if there is some real possibility that my social network will replace Google as a core source–and probably sooner rather than later.

A lot of brands are spending a lot of money to “work the system” and be in the top three results for Google.  These strategies include among other things SEO, buying keywords and keyword optimization in metadata on sites.

Or, I can just float a Tweet, or post to Twitter, Facebook and MySpace all at once–and sit back and wait.  Generally speaking in the time it would take me to go through the paid placements on Google and get the information I am looking for–I not only have the data I am looking for, but I have a link that is on point for my query.

Try it yourself.

My case study was a search for cool extensions for Google Wave–I am determined to truly figure out how to make Wave work for me and make it a cool experience (this is a subject for another blog perhaps-but I think the framework is there, just need to figure out what to do with it).

As my list of Wave contacts grows–its kind of interesting to see how people are using the product–and how they are innovating within the environment.


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