Putting the Social into Social Media

So, here is a pretty compelling little story about a group of folks who are in the same industry (real estate in this case) who have largely found a great way to socially connect and professionally help one another via Twitter.

Its a case study in putting the social into social media.

I mentioned that I have a friend on Twitter @MayaREGuru who is in real estate.  I have even mentioned a group she helped found called TwitterQueens.  Now at the risk of running afoul of the group–which I think now totals more than 150, these are mostly women in the real estate business.  They live across the country–and have found that Twitter, Ning, Facebook and other social network platforms have helped them grow their businesses and their friendships.

Over the last few weeks, the TQ group has done different teaching/leaning events-Twitter 101 I call them.  Now while I am not sure that anyone really needs to sit in a room for hours to learn how Twitter works-its an effective way to grow business socialization, so I have to give some props.

Now in a semi-social, semi-business (probably all shopping) event, the TQ’s are coming to NYC.

I have no idea what their real agenda is, or if it will be time well spent–but I do know that this is a case where a group of folks with a common interest, spread across the country have pulled it together and are transcending the 140 and the random posts–to go old school, and just interact.

Its nice to know there is an endgame to some of the social interactions that take place via the computer (and iPhone and BB etc).


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2 Responses to “Putting the Social into Social Media”

  1. Lesley Lambert Says:

    I am so glad you are bringing our event to the attention of your audience, but I would like to stress that we are education,training and sharing based…

    It is key to take social media face to face and this event is a great way to accomplish that.

    We have experts in social media joining us to share their experience and the gamut is much larger than Twitter 101, although that IS in there. We also have speakers on Whuffie, Video blogging, blogging, micro cultures, facebook, Inbound marketing and much more.

    The thrust of this event, while bound to be fun, is to teach. Our endgame is to bring new confidence to social media users of all levels.

  2. heyamaretto Says:

    Too true, Lesley. We have speakers who will be there who are well known in the field- see our landing page (www.twitterqueens.net) to find out. Certainly not as trivial as shopping!
    You can have good face-to-face networking in an educational as well as merely social setting.

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