Applying Social Media to Your Everyday

I am one who is not ashamed or upset to admit that Twitter, Facebook, MySpace and other social networking and social media platforms have largely gone main stream. Yeah, there are still some that are not quite in the main stream-but conceptually its out there and reality is it is main stream. 
So now that everyone is here what are we going to do with it? 
In very separate conversations over the last month or so a couple of cool scenarios have opened up–and I think its these types of “applications” of the tools that will evolve all of these platforms from curiosity to utility. 
Scenario 1: 
In looking for a new place (for those who follow me on Twitter you know how much my daily commute does not go well) and was talking to a realtor.  After reviewing some listings and what I am looking for in a place we started talking about his business–and the way he uses Facebook and other apps.  Its very non-structured and fragmented.  I gave him (off the top of my head) a couple of uses, including Twitter and he has increased his traffic flow.  These tools allow us to be highly targeted.  Cut down wasted CPM for marketing and reach the specific audience you want. 
Scenario 2: 
My network is making a hard push to get everyone using Twitter.  Its not mandatory and is being done on an adhoc basis right now.  But the upside is–I am walking down 57th Street and shoot a Twitpic of the gang from Gossip Girl taping a segment at one of the restaurants.  That pic can then be used by other CBS properties (ET, Insider etc). It instantly connects disparate groups within the network and allows us to share experience, information and text–with the added benefit of driving our own traffic (by adding links to our posts). 
Scenario 3: 
A colleague was at an event and was live Tweeting it. At that event, one of the partners my group works with was presenting some new technology and changes.  I now have a virtual first look at the new product, can tailor my questions for the partner and was able to find out if another part of the company had any interest. 
None of this is going to bring drastic changes to anyone’s bottom line, or turn red to black.  What it will do though is help justify the learning curve and time investment now-so when there is a viable business model we will have a leg up.


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