So I have to thank Howard Lindzon for pointing out a great write-through on the state of the media today-and why TV may have lost the battle for eyeballs with interactive (read here computer and mobile) media. I encourage you to read Paul Graham’s insight, its an interesting take.
Since I am a TV guy by training, and one of the job skills I use to sell my self with is an ability to boil things down–let me save you some time.
It comes down to accessibility of the platform and socialization. On line and on mobile its an open canvas and we can all join in.
Mr. Graham (whom I have never met) continues that networks (which is where I work) have been slow to respond-and while that may be the case in the past-I do not think that is the case today. My network has a site dedicated to on-line viewing of shows and an iPhone app that carries that content.
I am actively working to bridge the gap between local and network–to allow for synchronicity. Is it coming slower than it should? Probably. But its happening–and at the end its a good thing.
So yeah–we’ll still have appointment viewing. There will be an Evening News at 6:30 (or something like that) but it won’t be the only way its available. In the case of CBS News–that 6:30 Evening News cast is available every night online, on MobilTV (Sprint) and on MediaFlo TV.
Its small steps, yeah. But we are moving in the direction of accessibility, and in the end, thats a good thing.