News and Social Media Experience

So I am kicking it into gear today after 11 days in Hawaii-followed rule number one and did not take a five day week my first week back, although not sure I should have made the flight from Hawaii to NYC yesterday (a different blog post perhaps). But one of the interesting discoveries I made while vacationing (along with the whales, dolphins and volcanoes) is how beneficial being connected can be.

I was able to dip in and out of what was going on-and not just the usual back and forth banter with friends, "friends" and followers-but truly getting an update while on the go. Start with the first day we were on Ohahu. The national press corp is camped out on the same Waikiki beach we are on:

PE traveling press on the beach

So what, I shared a vacation spot with Barack Obama, right?

But then so much happended as well. Israel and Hamas renewed their long standing rivalry-and it played out in real time on Twitter. And the information-from eye witness accounts, -and eventwitter.com/israelconsulate all updated regularily. Made following and drawing my own conclusions about the events possible.

One of the areas (and its one I can change) that I found unfulfilling was how the major media companies used social media to get word out on the story. Too often it was a headline and a click through to a web site–very unfulfilling and automated. It did not have the feel of something that I needed to take action on. And even worse–being on the go, and living off my iPhone and BB, too many of these "major" media companies have crappy mobile experiences. My BB got locked up opening up a Java filled page. My iPhone took forever to open up full websites–its a crappy experience.

For the major media companies, social media has to be about connecting to users–not driving traffic.  And if you really do need to drive traffic with your Tweets–at least use Tiny URL or something similar–and put more content into the Tweet.

There is a viable and usable flow of information available–and major news organizations are doing some great reporting from Gaza, Capitol Hill and elsewhere where news is happening.  It would be great to sue these tools to share the reporting-and not just drive traffic.

Perhaps we can do both.

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