Archive for October, 2008

a chance to revisit memories….

October 25, 2008

Before jumping on the LIRR last night for the long slow roll (1:20+) home, I had a chance to hook up with a friend for some coffee. And to be honest, I don't even remember what we were talking about, but suddenly the line from Bugs Bunny, when Mugsy was hiding out in his home popped into my head, "You might rabbit, you might."

In a moment when the filter from head to mouth did not work as well as it has lately, I let the line tumble. Turns out my friend did not know the reference.

Which is fine, because a few minutes on You Tube, and all of sudden not only was I able to revist that moment of my youth, I was able to share it with my kids, my friend and thanks to be over connected I was able to quickly share it randomly. And the response was kind of cool…

So, without further adieu–enjoy….

And for the fun of it-another classic:

this is really pretty good…

October 23, 2008

This is great….

www.kontraband.com/videos/14235/Bert-Ernie-Rave-On/

lessons in political debates….

October 23, 2008

Yeah, there is Nixon/Kennedy-

But what about the now infamouos Batman/Penguin?

Its not too late for a write in campaign.

Video Experiences….

October 21, 2008

So I am a cock-eyed optimist on this, but I truly think there is a true business model in mobile video. Yeah, I know what you are going to say, when? I think that time is closer than we all think. The downside to my argument is I do not have anything to back me up.

The upside is that my mobile video  is sold out for the rest of this year, and there are discussions about extending some of those deals into Q1 of 2009.  Realistically, this is re-placed ad dollars that are being pulled from traditional media and invested in new and emerging media-I get it.

But I have also been spending a lot of time lately with video podcasts. For entertainment (I commute four hours/day), for comparison and because as I stated above-I think there is an actual business to be had.

So, I am watching in no particular order: Gordon Ramsey's video podcasts and Bitchin' Kitchen (these feed my somewhat strange fascination with cooking shows), Digg Nation (it was after I started watching Digg Nation that I discovered Kevin Rose was a founder of Digg), R3 shows Scam School and Pop Siren. Then I sample others, mostly from the iTunes store because its easier to get it onto my iPhone.

There are two big issues I have with the way all of this great video content works today:

  1. I read a lot of Twitter and Plurk via mobile browser or Twitterberry, and the video links just don't work. There has to be a way to make that a better user experience. Add a send an email (because I will never go back through old posts to figure out which video I wanted to watch.
  2. Its great to be able to embed this content and share it-but the community parts associated to are missing.  There are so few embeddable players that have community built in, so someone watching on YouTube can share their thoughts with a Veoh viewer. Its a blow opportunity to truly grow audience and participation.

So what's on your video-podcast watch list? Would be great to sample some new stuff.

An interesting question….

October 18, 2008

So this week I was on a panel during a conference here in New York that dealt with how technology has changed the way news is gathered and consumed.  An interesting topic and one I can speak to pretty easily and at length.

Joining me at this session was the person who runs the My Fox 5 (NYC) website, an editor from the Long Island Business Journal and the founder of a local web-based broadcast site that specializes in hyper-local coverage.

So, during this session, there were some typical cheap shots at big media-we ignore local news, we are unresponsive etc.  I can debunk most of that, but chose not to, since I really wanted to keep focused on all of the cool ways we are able to use social media, mobile phones and other emerging products to re-shape the business.

 

Then from the gentleman who runs the hyper-local website–journalists should not blog.

His rationale is that blogs are too open a forum, and journalists will share their opinion and thus compromise their future coverage.

This one I did not leave be. I actually cross-examined him during the panel. 

This blog is by a jorunalist.  heather-kovar.blogspot.com/ friend of mine in CT.  Here is a Twitter micro-blog witter.com/newmediajim from a colleague at NBC News.

They are not biased in what they share.  They show insight gained by being a member of the media.  And I think these are effective blogs.

Yeah, it can be funny too

October 17, 2008

Sometimes in the world of big media, when the goal is to have everything inter-connected and super viral, there is a chance to sit back and just laugh–LOL for those of you who do more texting than I do.

As we crest before the end of what has become the never ending campaign season-there is a chance to just LOL, and since we are all about connectivity-check this out.

First up is Daily Show's take on the last debate at my alma mater, and in my home town–it is LOL when John Stewart starts getting to the pandering that goes on.

It was a busy week in NYC for the candidates. John McCain went and kissed the ring, or at least David Letterman's back side. But check out how Dave manages to get some actual information as well.

Then is was off to the annual Alfred E. Smith Dinner. Now anyone who works in media and covers the campaign knows, this is a great assignment. The dinner is a who's who of power elite, a great event, funny-and suddenly the candidates are people.

Take a step back; does it hurt anyone's image to just have some fun?

Being Connected….

October 14, 2008

I was thinking about this some last night on my way home (hey a two hour commute gives you a lot of time to think)….and I think I decided that all of this social media works best when its interconnected.

They key to any of these sites being successful is their ability to talk to one another–not their ability to get me to set up an account on the site. I have friends on Facebook, Twitter, Plurk, Jaiku, FriendFeed, BrightKite, MySpace etc…some are cross overs and some are not.

A useful tool for me is one that allows me to reach all of them at once, or gives me the opportunity to do so.

So, in my case I use Ping to update Twitter, Plurk, Jaiku, Friend Feed and Jaiku.  Friend Feed updates Facebook and Brite Kite.

So I have input once, and reached everyone-whether they wanted it or not (that is their problem).

So now the challenge is to aggregate all of the comments, replies and postings from my friends in one place. I think that is the next great spot to conquer–because reality it there are some sites (Friend Feed, Jaiku) that I just don't check.  Not that I don't care about what is happening there, just their UI's are awful–and it takes too much work to figure out who is saying what-and if any of it is in response to me directly.

Making News Social Sites a True 2.0 Experience

October 13, 2008

As I mess around with all of the social media tools, the one thing I tend to look for is way to combine users and information.  It could be driving links out and "hope for" the click through, or putting information out to where the people are. The goal being to find ways to aggregate information and users around single points of content.

So, as I was clicking around some this morning-doing my normal "make sure the world survived" I found this great road map on the exact topic from Kevin Rose of Digg.  Its kind of long (26 minutes), but it lays out the issues and gives DIgg's perspective on creating the 2.0 version of the web 2.0.

The embed code is not working…so here is a link: www.viddler.com/explore/carsonified/videos/16/

So, yes, commenting and rating is a tool.  Much like Twitter etc are tools.  The end-game has to be a way to take the comments and ratings of the collective and tailor them to the individual. That is where discoverablity and usability break away–and true lively community is built.

When world's collide

October 12, 2008

I am preparing a small presentation for a group of local business leaders in the greater NYC area this week. Its an annual conference that I speak at (this is my fifth straight year and they keep asking me back). Generally, I am there to sound off some on new media, and try to goose marketing and business people to understand the tools that are out there, and how they can be used to reach their audience.

The one thing about these events that is kind of frustrating is that you never know if you have accomplished anything.  However, that rarely stops me from evangelizing for new media. Five years ago it was blogs. Four years ago it was Facebook and LinkedIn. Three years ago it was understanding mobile. Two years ago it was how to use SMS messaging. A year ago it was about UGC.

This year, I am going to hit on social media tools-Twitter, Plurk, Jaiku and how they play across the web and mobile–and allow you direct access end users. Its highly targeted and the through put is pretty high.  I think the tough sell is to show how to generate actual numbers.

As I was clicking around looking for some ammo for my presentation, Brian Solis (who I follow on Twitter and Plurk but do not know at all) posted this on his blog:
 

"You must combine (these) new media strategies with traditional methodologies in order to be successful…" www.culpwrit.com/
 

To be successful today in media or using media you need to understand how it all comes together.  Gone are the days of the specialist who can deliver TV or print.  The true specialist today-the one that every company is looking for is the one who can deliver audience-and audience is not destination. Audience is where they are.

 

As Silicon Valley goes, so goes the nation? or does the valley follow the nation?

October 11, 2008

I read with some interest (for professional and personal reasons) about the belt tightening of many of the VC backed companies in Silicon Valley–and elsewhere for that matter.

Professionally, I do a lot of business with these companies. I like to know how stable they are and if I am doing business with what will soon be a cadaver. Personally, I know and like a lot of the people I work with. I hate to see anyone lose their jobs, especially friends.

But sometimes I wonder if Silicon Valley is a bell weather for the rest of the country, or if this is an isolated group…check out what Sequoia told their clients:

But does this really make a difference to the rest of the world? Does an auto worker in Detroit really care about 19 people who work for Twitter? and for that matter do the 19 now former Twitter-ites care much for the 10,000 UAW members who have lost their jobs this year?

I think we can look the Valley as a microcosm for the country. And yes, it can be a bell weather-because it is the home to most of what is innovative.

But for true economic impact, I still think the thousands who are now no longer working on Wall Street will be felt negatively on Main Street.


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